Get Found Online! Academy
Event on 2014-08-30 09:00:00
Get Found Online! Academy Build Your Website & Learn How to Market on the Web
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Why Should You Attend?A joint survey conducted by ComScore, Neustar Localeze, and the agency 15 Miles indicates that 78 percent of mobile, local searches result in an offline purchase. As a business owner, this should make two things very clear, mobile search optimization is very important and positioning your company highly in local search is also very important. – See more at: http://www.websitemagazine.com/content/blogs/posts/archive/2014/08/19/mobile-seo-for-small-businesses.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter#sthash.PifQOw3o.dpuA joint survey conducted by ComScore, Neustar Localeze, and the agency 15 Miles indicates that 78 percent of mobile, local searches result in an offline purchase. As a business owner, this should make two things very clear, mobile search optimization is very important and positioning your company highly in local search is also very important. – See more at: http://www.websitemagazine.com/content/blogs/posts/archive/2014/08/19/mobile-seo-for-small-businesses.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter#sthash.PifQOw3o.dpuf
- SAVE MONEY! Hiring a web designer or design firm can be expensive.
- GET FOUND ONLINE! Not having a web presence harms local mobile search results.
- EMPOWER YOURSELF! Manage your own website and market your business online.
A joint survey conducted by ComScore, Neustar Localeze, and the agency 15 Miles indicates that 78 percent of mobile, local searches result in an offline purchase. As a business owner, this should make two things very clear, mobile search optimization is very important and positioning your company highly in local search is also very important. – See more at: http://www.websitemagazine.com/content/blogs/posts/archive/2014/08/19/mobile-seo-for-small-businesses.aspx?utm_source=newsletter&utm_medium=email&utm_campaign=newsletter#sthash.PifQOw3o.dpuf
A joint survey conducted by ComScore, Neustar Localeze, and the agency 15 Miles indicates that 78 percent of mobile, local searches result in an offline purchase. As a business owner, this should make two things very clear, (1) mobile search optimization is very important and (2) positioning your company highly in local search is also extremely important.
Get Found Online! Academy is divided into six units, each taking place on different dates. One each month.
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Unit 1: Learn Online Marketing to Get Your Business Found!
August 30, 2014 | Time: 9:00 am-12:00 pm | Fee: 5
This workshop teaches the strategies, free tools & resources, and the steps to marketing online.
Attendees can expect to achieve the following:
- Decode Internet Marketing – 10 Critical Marketing Areas You Need to Know to Build an Internet Presence
- Search Engines & Website DNA – Understanding how search works and learn the recommended strategy to build a web presence
- Organic vs. Paid Marketing – Importance of Keywords & How to Use Google
- Keyword Planner to Dominate Your Marketing
- Learn where to Market for FREE Online
- The Myth About Social Media Marketing – Where you should spend your time marketing your business online.
- Learn an Easy Way to Build Engaging Content – Free Stock photography sites
- Psychology of sharing in Social Networks – How to build content people share
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Unit 2: Build a Website and Learn How to Manage It September 27, 2014 | Time: 9:00 am-12:00 pm | Fee: 9*Attendees will be guided step by step in the creation and optimization of their website.
Attendees can expect to achieve the following:
- Develop a succinct mission statement that defines their business
- Develop a Value Proposition
- Discuss Keyword ideas
- Purchase website hosting*and set up critical accounts
- Build website
*Participants will have to purchase website hosting in addition to registration fee.
__________________________________________________________________________________________Unit 3: Create Advertising Campaigns in Google AdWords and Facebook October 25, 2014 | Time: 9:00 am-4:00 pm | Fee: 9
Learn how to work with Google Keyword Planner to build ad campaigns and how to use Google AdWords Advertising and Facebook platforms.
Attendees can expect to achieve the following:
- Learn and Understand the importance of Google Keyword Planner
- Learn the Google AdWords platform
- Learn how to drill down and target
- Learn how to build a landing page
- Learn about the Facebook "Create an Ad Platform"
- Learn where the Free platforms are to market your business
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Unit 4: Learn the Importance of Blogging and Multimedia Media Creation Techniques November 22, 2014 | Time: 9:00 am-1:00 pm | Fee: 9
This workshop teaches the strategies, free tools & resources, the steps to creating media and the importance of blogging that affects search rank and marketing. Attendees can expect to achieve the following:
- Learn the importance of Blogging
- Learn how to create media quickly
- Learn the key elements to Search Engine Optimization to Get Found Online organically
- Learn Elements that Makes Content go Viral
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Unit 5: Metrics, Analytics and Website SEODecember 13, 2014 | Time: 9:00 am-2:00 pm | Fee: 9
Learn how to interpret the data from Google analytics and Facebook Insights. Analyze your website and improve your website in search.
Attendees can expect to achieve the following:
- Learn how to use website analyzers/graders
- Learn how to engage with Google analytics platform and read data to improve website performance
- Learn how to work with Google Webmaster Tools to improve performance
- Learn how to use Inspect Elements to cull information about Competitors
- Learn what data is important within Facebook
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Unit 6: Using Social Networks to Market and Promote your Business January 31,2015 | Time: 9:00 am-3:00 pm | Fee: 5Learn how to maximize free marketing using Social Networks to distribute content from your blog.
Attendees can expect to achieve the following:
- Learn how each platform works and affects your website in search rankings
- Learn how each platform offers different tools to engage fans and followers
- Learn the most effective strategies to draw traffic to your site
- Learn the different desktops suites that streamline the distribution process
- Learn how to schedule in advance to build a strategy to social media network marketing.
If you have more questions about these workshops, please contact Carlos Gutierrez at: 956.665.7567 or cgutierrez@utpa.edu
The Get Found Online! Academy is presented by:
And proudly sponsored by:
at Veterans Business Outreach Center-CESS Building
1407 East Freddy Gonzalez Drive
Edinburg, United States
Get Found Online! Academy is a post from: leftofindiana.com