JC Penney Aims Marketing Squarely at Latinas
It's a critical time for a retailer attempting a turnaround following three tumultuous years of management and agency upheaval; repeated shifts in strategy; and a marked decline in sales. In a push for growth, J.C. Penney isn't just zeroing in on the …
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10 Insider's Lessons From Facebook's Marketing Strategy
Create content that helps people in their day-to-day lives. (At OkDork.com, we've focused on insanely actionable marketing content.) If you already have a successful content marketing plan in place, listen to what your customers are saying and asking …
Read more on Fast Company
Web presence begins with a marketing strategy
While laying the groundwork for an online debut, the business owner should consider how a website furthers the overall marketing strategy and how much of a website presence is needed to accomplish the company's goals. A simple, highly navigable …
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JC Penney Aims Marketing Squarely at Latinas is a post from: leftofindiana.com
