How to Close the Gap Between Sales and Marketing
In my days as vice-president of marketing at several technology companies, I distinctly remember how difficult it was for my team of marketing professionals to command the respect of the salespeople in the company. We were finally successful in doing …
Read more on MarketingProfs.com (subscription)
10 Mistakes That Mess Up Financial Marketers' Strategic Plans
All too often, financial marketers struggle to tie their plans to the organization's goals and objectives. Many times marketing plans are developed independently and separately from the institution's strategic plan. Some are built in a vacuum. Your …
Read more on The Financial Brand
5 Steps to Creating a Powerful Content Marketing Strategy
"The importance of a content marketing strategy cannot be understated. Content is the foundation of any successful online marketing campaign. A great strategy is needed in order to fuel social media activity, to create high converting landing pages for …
Read more on Huffington Post (blog)
How to Close the Gap Between Sales and Marketing is a post from: leftofindiana.com
